Ayurvedic Treatment Has Now Become a Promotional Tool for Kerala Tourism

Kerala, the “God’s Own Country” is all set to promote its tourism with the help of Ayurveda, a primeval mode of medication. Kerala has always attracted a large number of tourists due to its breathtaking scenic beauty and natural landscapes. And now the latest addition is Ayurveda, which is eventually becoming another significant pillar of Kerala tourism.

According to Suman Billa, the Tourism Secretary of Kerala, their sole objective is to advertise the therapeutic and cosmetic sides of Ayurveda. They want to show how Ayurveda can play a significant role in perking up the lifestyle of an individual.

What’s the specialty of Ayurvedic massages?

Mr. Billa further added that Ayurvedic massages have always been immensely popular among the travelers from all around the world. Now, their aim is to publicize how these massages can even cure some of the serious diseases like rheumatism, psoriasis, back pain, etc.  

Association between Ayurveda and Yoga

In fact, they even want to advertise the mere conglomeration between Ayurveda and yoga. According to Mr. Billa, they want to make sure that from now onwards whenever a tourist undertakes an Ayurvedic treatment, he/she continues to lead that vigorous lifestyle permanently.

Mr. Billa even came up with the instance of “Surya Namaskar” in this context. According to him, it is one kind of activity where nearly 97 percent of the muscles undergo thorough exercise. Thus, whenever an individual goes through an Ayurvedic treatment, it is very important that he/she also attend Yoga classes regularly to restore a balance in the system.

According to Mr. Billa, they are even planning to come up with a new project where all sorts of medicine, such as Ayurveda, Allopath, Unani and Siddha will be available in a single platform. This brand new project is going to take place at Nelliyampathy in Palaghat district.

Improving the quality of service 

Mr. Billa even stated that although Ayurvedic treatment has been one of the inimitable facets of Kerala, but of late they have started to get stiff competition from some of the neighboring countries like Sri Lanka. Hence, the one and only way to outperform their competitors is by improving the quality of service and advertising it properly.

In fact, lately the Kerala Government has also started to take firm initiatives regarding the same. Recently, the Government has extended its approval to all the Ayurvedic treatment centers and resorts and even rated some of them as 5-star and 3-star based on its level of service and quality.